Soulties US

Description

Soulties is a nonprofit organization dedicated to delivering critical global humanitarian aid, providing essential resources and support to vulnerable communities worldwide.

Details

Branding Design
Webflow Development
Strategy & Consulting
Year:
2024
Duration:
2 Months
Industry:
Nonprofit

Summary

Brillion House didn’t just market SoulTies—we engineered its success. From strategy to execution, we handled everything to ensure the event didn’t just meet expectations, but exceeded them.

Challenges

SoulTies, an ambitious and culture-driven event, had two months to hit a $100K fundraising goal and sell 300 tickets—a high-stakes challenge requiring full-scale marketing, strategic execution, and community engagement.

Solution

📌 Our Full-Service Execution

1. Brand & Messaging Strategy

🔹 Positioned SoulTies as a must-attend, culture-defining event

🔹 Developed a high-energy, emotionally compelling narrative that resonated with the audience

🔹 Created taglines, key messaging, and a launch roadmap to drive urgency and exclusivity

2. High-Impact Content & Creative

🎥 Produced cinematic promo videos and visually compelling graphics that stopped the scroll

📸 Curated photo and video storytelling to bring the experience to life

✍️ Designed email sequences, ad copy, and social posts that converted interest into action

3. Paid Ads & Lead Generation

📊 Ran hyper-targeted ad campaigns across Meta, Google, and TikTok, driving max conversions

🎯 Used custom audience retargeting to re-engage potential buyers

📈 Optimized ad spend for the highest ROI, ensuring every dollar worked

4. Social Media Domination

📅 Two-month content blitz across IG, TikTok, and Twitter to build anticipation

🔥 Created viral moments and influencer collabs to expand reach

📣 Community-driven engagement—interactive polls, Q&As, and behind-the-scenes teasers

5. Conversion-Focused Website & Ticketing Strategy

💻 Designed a high-converting landing page with seamless ticket purchasing

📢 Used FOMO-driven CTAs, tiered pricing strategies, and urgency tactics to accelerate sales

🎟️ Implemented VIP & early-bird ticketing strategies to boost early momentum

6. PR & Partnerships

📢 Secured media features and podcast appearances to drive credibility

🤝 Partnered with key influencers and community leaders to amplify the event’s reach

🎤 Built a word-of-mouth movement that fueled organic buzz

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Conclusion

### **The Takeaway?** Brillion House doesn’t just market events—we engineer their success. We take on **high-stakes, high-speed challenges** and turn them into **high-impact wins.** Ready to make your event **unforgettable**? Let’s build something bigger. **Let’s talk.** 🚀
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