Soulties is a nonprofit organization dedicated to delivering critical global humanitarian aid, providing essential resources and support to vulnerable communities worldwide.
Brillion House didn’t just market SoulTies—we engineered its success. From strategy to execution, we handled everything to ensure the event didn’t just meet expectations, but exceeded them.
SoulTies, an ambitious and culture-driven event, had two months to hit a $100K fundraising goal and sell 300 tickets—a high-stakes challenge requiring full-scale marketing, strategic execution, and community engagement.
🔹 Positioned SoulTies as a must-attend, culture-defining event
🔹 Developed a high-energy, emotionally compelling narrative that resonated with the audience
🔹 Created taglines, key messaging, and a launch roadmap to drive urgency and exclusivity
🎥 Produced cinematic promo videos and visually compelling graphics that stopped the scroll
📸 Curated photo and video storytelling to bring the experience to life
✍️ Designed email sequences, ad copy, and social posts that converted interest into action
📊 Ran hyper-targeted ad campaigns across Meta, Google, and TikTok, driving max conversions
🎯 Used custom audience retargeting to re-engage potential buyers
📈 Optimized ad spend for the highest ROI, ensuring every dollar worked
📅 Two-month content blitz across IG, TikTok, and Twitter to build anticipation
🔥 Created viral moments and influencer collabs to expand reach
📣 Community-driven engagement—interactive polls, Q&As, and behind-the-scenes teasers
💻 Designed a high-converting landing page with seamless ticket purchasing
📢 Used FOMO-driven CTAs, tiered pricing strategies, and urgency tactics to accelerate sales
🎟️ Implemented VIP & early-bird ticketing strategies to boost early momentum
📢 Secured media features and podcast appearances to drive credibility
🤝 Partnered with key influencers and community leaders to amplify the event’s reach
🎤 Built a word-of-mouth movement that fueled organic buzz
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